GLORIOUS HEALTHCARE SOLUTIONS

PROJECT:

BRANDING/CREATIVE STRATEGY

SCOPE OF WORK:

CREATIVE STRATEGY

CORPORATE BRANDING

PRODUCT DESIGN

SOCIAL MEDIA APPLICATION

CHALLENGE

Glorious Care is a new home care agency providing private, at-home support for clients with moderate to severe health conditions or those needing full-time assistance with daily activities and lifestyle. The brand’s primary focus was to build trust with diverse families and inspire confidence in their services. They aimed to set themselves apart from other agencies, which often feel impersonal and overly corporate—large organizations that can sacrifice the personal touch essential to quality care.

Glorious Care wanted a brand identity that feels professional and high-quality while also reflecting their competitive pricing strategy, striking a balance between affordability and exceptional service.

SOLUTION AND IMPACT:

We began with thorough market research, identifying Glorious Care’s position in the upper-middle market offering high-quality, accessible services. To create a relatable and human brand, we developed a verbal identity that emphasized client autonomy and dignity—contrasting typical industry language that often portrays clients as helpless. Our messaging focused on a holistic approach aimed at supporting clients’ independence and alleviating family burdens, especially for those facing serious health challenges.