TRINITY WESTERN UNIVERSITY RICHMOND

PROJECT:

LEADERSHIP SERIES

SCOPE OF WORK:

CREATIVE STRATEGY

VIDEO PRODUCTION

SOCIAL MEDIA APPLICATION

CHALLENGE

TWU Richmond, a new graduate campus focused on leadership development, sought to promote its cohort program to international students. Many students reported feeling isolated while studying abroad, and the university wanted to highlight the program’s role in fostering community, leadership growth, and academic advancement.

SOLUTION AND IMPACT:

I embedded myself in the program as an observer, capturing authentic, in-the-moment footage alongside structured interviews with each participant. This personal, narrative-driven approach showcased students’ motivations, experiences, and takeaways, inspiring future engagement. Content was distributed via digital screens, the campus YouTube channel, and weekly student emails to maximize reach.

OUTCOMES

The videos became a key driver in the program’s growth over the next two years, attracting more students and significantly increasing their sense of connection to the campus community.