TRINITY WESTERN UNIVERSITY CAMPUS TOUR

PROJECT:

CAMPUS TOUR [ORIENTATION]

SCOPE OF WORK:

CREATIVE STRATEGY

VIDEO PRODUCTION

SOCIAL MEDIA APPLICATION

CHALLENGE

Trinity Western University (TWU) in Langley, BC sought high-quality, timeless content to promote student leadership intake—a level of production they had never achieved before. The goal was to inspire students and create assets that could be reused for years.

SOLUTION:

I produced a series of high-end, narrative-driven videos in three formats: student spotlights, program information, and inspirational stories. Each was adapted for YouTube, Instagram, Facebook, and email campaigns. Featuring community leaders as main characters helped inspire student engagement and extend reach.

OUTCOMES

Sign-ups increased by 156% compared to the previous year, with the videos continuing to drive results in subsequent years.