MAMA'S LIFE PRODUCTS

PROJECT:

STUDENT WORKSHOP

SCOPE OF WORK:

CREATIVE STRATEGY

VIDEO PRODUCTION

SOCIAL MEDIA APPLICATION

CHALLENGE

Mama’s Life Products, a natural and organic skincare company, wanted to capture their student workshop for digital platforms. This was their first major foray into video content, aiming to inspire kids, strengthen community engagement, and attract new partnerships. The video needed to be quick, punchy, and emotionally resonant.

SOLUTION:

I collaborated with the marketing team to produce a series of event videos spotlighting student stories, hands-on learning, and key outcomes. We created both long- and short-form content, optimized for use across multiple channels.

OUTCOMES

The videos resonated strongly with audiences, helping the brand forge new relationships with community leaders and local businesses. The campaign also contributed to increased sales that quarter, particularly in bulk orders.